Launch your new wholehearted business with a beautiful brand that feels like you.
Made up of all the goodness that makes your new business amazing.
I see you
You are a big-hearted human with big beautiful plans for a new business that you know will impact humans & the world in a positive way.
But you might not be 100% sure on how to launch it. A DIY logo isn’t feeling quite right for you, but you also don’t want a full branding experience just yet.
Hey, I’m Jules!
I am a brand & web designer, and small biz owners & solo-preneurs are my fave people to work with. Because I am you, so I get it.
I am deep in love with brand strategy, and my family. Not in that order ;)
The two smallest heads in the photos on this page are the reason why I left the 9-5 to do what I love. And my hubby, Alan, has been my biggest support person in helping making this happen.
MY FAVE PEOPLE & IAlbeit, a bit hot, tired & delirious at the Daly Waters hotel in the Northern Territory, on the way home from the most amazing 3 month half-Australia lap - our 2023 highlight! (& life highlight!)
STILL MEAt a biz retreat that I collaborated on in 2023. I loved helping six amazing women design their branded socials this weekend. Photo by the lovely Fiona Sexton.
But my biggest why?
I love giving whole-hearted small business owners the confidence & clarity to show up in the world as their amazing, true, authentic, brilliant selves, and grow their amazing business at the same time.
I have travelled my own journey of self doubt & imposter-syndrome, and I will always be a work in progress. But once I got out of my own very self-critical way & started believing in myself, I started to see things change for the better, in my personal life & business.
So something that brings me a lot of JOY is helping others see a side of their amazing selves, that they may not have seen before.
"NON HEADSHOT" MEi.e. what I normally look like! Taken on a whim in an Eltham Cafe, while in a work meeting* with Gemma Carr.
*Loose terminology, referring to life/family/kid chats, with a splash of design chats.
I’VE GOT YOUR BACKThis is not your average launch.
Your business and brand is completely unique to you. I will lovingly craft that uniqueness into a brand that you will feel incredibly proud to launch to the world.
Let me take you on the journey as your nurturing guide. You don’t need to do much at all, because I am with you, guiding you. After going on this journey, you will have a brand that is designed to emotionally connect with your dream people.
THE LOVELY JOURNEYThe build of your new “home”
OK OK, stay with me! No, we are not building an actual house. But let’s pretend we are for a second, but your brand is the home - and think of me as your project manager.
Build
We understand the goals of your new home, then pour the concrete foundation and build the bones.
I send you a fun questionnaire to dig out all the beauty of your business. From there I start building your “Brand Plan” - which is the strategy that forms the beautiful foundation for everything we do after.
This is no small step. This is possibly the most important step - and the one that leaves you with the most wonderful clarity.
Make cozy
We add your choice of paint colour, then add the furniture, fluffy rugs & cozy cushions to make it feel like home.
Once we have your strategy nailed, I start working on your visual brand, with lots of check in’s to make sure we are collaborating all the way.
At every stage you are presented with different options for you to choose from - you are in the drivers seat.
Move in
You get to move in to your new home! But you have me on speed dial when you can’t find the light switches.
When your visual brand is complete, I wrap everything up in a lovely welcome-to-your-new-home fruit basket.
We then have as many post-project zoom support calls as you need, and I will love being on speed dial.
BUT WHAT DO I ACTUALLY GET? LET’S UNPACK IT
A start-up friendly brand strategy process which involves a 15+ page document that I call your “Brand Plan” that unpacks all the wonderful things about your business. My hope? That this brand strategy will bring you overwhelming clarity, as well as motivate you & inspire you - to see your beautiful brand for everything that it is.
A completely authentic & unique logo designed just for you - often hand drawn or customised so it will never look like someone else's logo.
A few lovely variations of this logo depending on your needs
A beautiful colour palette referencing colour psychology, as well as an inclusive one, because it is designed with the Web Content Accessibility Guidelines in mind.
A custom-built typography system of your choice, that works beautifully with your brand system, with fonts supplied.
Templates & tutorials galore: Lifetime access to my exclusive Help Desk portal on my website. This includes access to Canva business card, postcard, & flyer templates, as well as tutorials & resources to help you design your own marketing as soon as you want!
Complimentary after-care support zoom calls with me, as many as you need to support you on showing off your brand to the world.
And of course - sideline cheering & woo-hooing from me, forever.
All the lovely stuff you get
Not sure what on earth some of this stuff is? No worries - check out these blog posts, which might answer some questions.
THE EXCHANGE
You have options
Four fortnightly payments of
$575
ALL PRICES IN AUD
I love flexibility, so there are no extra charges for this guy.
Or one payment of
$2,300
ALL PRICES IN AUD
If you like things done & dusted and out of the way!
*SOMETIMES MY CALENDAR IS A BIT BOOKED UP IN ADVANCE! IF THIS IS THE CASE - THE FIRST PAYMENT IS A DEPOSIT TO HOLD YOUR WHOLEHEARTED SPOT IN MY CALENDAR. THEN THE REMAINING 3 PAYMENTS ARE SPREAD OUT FORTNIGHTLY OVER THE LOVELY JOURNEY.
Don’t think for one second that I take these words for granted.
Knowing that I have helped these wholehearted humans show up with clarity and confidence gives me so much happiness.
Why go on a wholehearted brand journey with me you ask?
You didn’t! But it is a great question.
Clarity
After our journey together, you will be able to show up authentically with confidence, creating an emotional connection with your ideal audience.
You will be clear on the things that make your brand unique, as well as your ideal audience, so you can attract them to you.
Less overwhelm
Save time by confidently designing your marketing yourself with ease, with a logo, colour palette & typography that work together perfectly.
No need to second guess, overthink, or wonder any more - because everything works together & looks great.
A real human
Everything is lovingly created by me: a real wholehearted human, who cares (a lot).
When we go on a journey together, I live in your world with you. I support you through it all. You know zilch about branding? No worries. You know a lot about branding? No worries. I am all-in.
THIS IS AN INVESTMENT, TRUST ME, I KNOW!
Are you worried that you might not love what I create for you? You are investing a good chunk of your biz finances with me, after all. I get it completely, believe me.
You can wholeheartedly trust me when I say that no one wants you be so happy at the end of this journey, more than I do. This is my biggest priority. We have a lot of check in’s, which gives us plenty of opportunity to change paths if required.
I am so confident that you will love what we create together, that I can guarantee it.
We will keep working together until you are the happiest of happy.
“Working with Jules is a dream! She is inquisitive and intuitive - asking all the right questions so that she can take your brand to the next level with ease, grace and a creative flair. She will live in your branding world with you until the project is complete!”
— KYRA FROM KYRA BOYER PHOTOGRAPHY (WONDERFUL PERSON)
SOME OF THE MOST COMMON Q’S ANSWEREDI hear you!
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I hear you. Colour is not everyone's thing & can be too much sometimes. Especially if your particular industry is predominantly very beige-y and muted. Colour is definitely my jam, but I have worked on many brands when a lot of colour wasnt aligned to the strategy, and I coped surprisingly well actually ;)
So get in touch and let's chat. I am all about collaboration: if you like my style but not into colour, that is a-ok, I am here for it.
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I completely understand this and I will do everything I can to help. However I often have a few projects going at once, and may have some lovely clients booked in for future dates also. BUT as a recovering people-pleaser, I am always open to chatting about your situation and seeing what we can work out!
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Ah I love fonts and I can waste hours perusing them. However...... I am all about making brands look unique & authentic, so they will stand out to their audience. If we use a font for your logo, that means that anyone else out there can use the same font & you may have a long-lost twin! (Sad face) I also LOVE hand lettering, so most of my logos are hand crafted just for you & your audience in mind. Probably crafted for many lovely hours. This means that you won't have anyone out there with the same logo, and you will carve your own meaningful place in a crowded, over-stimulated digital world.
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I feel this deeply. And I see you! I wish I could say I can take away ALL your overwhelm but that would be a big enormous lie.
But when it comes to your business overwhelm, I find the source of it for me is often a lack of clarity. When you dig deep and build the foundations of your biz, you find that beautiful clarity. And your confidence in yourself & your biz soars, and suddenly things don't feel so hard.
Decisions are easier, marketing is easier, social media is easier. You know your brand well, and you know who you are talking to, so it comes naturally. The overthinking starts to shush. The nightly-lying-awake-wonderment is happening much less. AH.
In terms of overwhelm outside of business - well this is a different story! I have my own strategies of managing this which I am always very happy to share - but I am certainly no expert, and always a work in progress :}
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Collaboration is a hefty pillar of mine. This is a joint effort, and I take the job of creating something wonderful for you pretty seriously - I see it as my responsibility to be your project manager, guide, and creator, but you are in the drivers seat. We are always better together.
Also, design is super subjective. I welcome all the feedback always, and will never take this personally.
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I hear you. And sometimes, a nice logo might do the trick. But if you have had your biz for a few years and you want to grow your amazing biz, you need more than a nice logo. You need to work on the foundations of your business, as well as a logo. You can read more on my blog over here!
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Great question! I allow 4 lovely weeks for this journey. However, each journey is a little different, and there are many variables which can change this timeline. I can explain more about this when we chat. And if you are in a hurry, I always consider this and do everything I can to help.
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Yes indeedy. Check out The Wholehearted Extras here for extra add-ons and services I offer.
I love to help with socials, e-books, marketing materials, lead magnets, website maintenance, and much MUCH more. If you would like more info about specific add-on services, let me know when you enquire.
Also, after our journey together, you get access to my exclusive "help desk". It is a fun & nurturing space on my website dedicated to The Wholehearted Brand alumni, where you get access to my canva templates, tutorials, resources, as well as access to any extra services you may need.
FRIES WITH THAT?Also need a website?
A beautiful brand + a wholehearted website - say what?
What a yummy combo, if I do say so myself!
I’m keen.
My calendar can fill up a few months in advance sometimes (grateful!) so hit me up below and I will let you know my next calendar spot availability, which can be all yours if it suits you.
But don’t worry - you are not locked into anything ever with me, until you are absolutely sure you are ready to go ahead.
I can’t wait to hear your story.
You are always welcome to book in for a no-strings zoom chat. Make a coffee or bring a cup of tea, there are no silly questions & we can mull it all over like we would in real life chats.