A woman with curly hair sitting on a chair in a bright room, holding a mug, smiling. She wears a white shirt and ripped jeans. A computer with a monitor displaying various windows is behind her. The room has large windows, wooden blinds, plants, and a fluffy rug on the floor.

Authentic branding and website design for wholehearted humans in business.

WELCOME! I am so glad you have found yourself here.

I feel very grateful to live and work on Wurundjeri land, and am committed to learning about and celebrating the stories of the traditional owners of this beautiful country. This land always was and always will be Aboriginal land.

I am passionate about diversity, inclusion & equality - and committed to continuously learning, listening & questioning my conditioned beliefs. I do my best to show up in the world authentically & wholeheartedly, with good intentions only. Whoever you are, and however you decide to show up in this world, you are welcome here.

A woman with curly hair smiling while seated at a desk in a bright room with large glass windows and green plants, surrounded by art supplies and artwork.

Hello, I’m Jules!

I love helping wholehearted business owners get clear on who they are, so their brand feels like home.

I combine brand strategy and brand visual identity design in one amazing journey, to give wholehearted humans:

  • The clarity to see the amazing-ness that already exists within your business.

  • A beautiful visual brand identity to match that amazing-ness and attract your perfect audience.

More about me! 
FIRST YOU MIGHT LIKE TO

Stalk some of my work

The branding elements I design are almost always crafted by hand, using your unique business as the foundation. So you will never, ever have a long lost brand twin.

Clickity click
A laptop on a wooden table displaying a photo of women and children at a gathering with a "Mama Club" sticker on the screen, accompanied by a potted plant beside it. 
SERVICES I OFFER

Branding packages

My signature branding journey is called The Wholehearted Brand, and it is perfect for existing businesses looking to re-brand. It is wholehearted, fun & maybe even a little bit life changing!

The Wholehearted Brand
A purple outdoor sign with four abstract icons representing support network, education, community, and management plan, each with accompanying labels, and the text "Monty Osteo" at the bottom, with a tagline "Not your average Osteo". Green trees and sunlight are visible in the background.
Smiling woman with glasses and a backpack wearing a floral dress over a white t-shirt

“Not only is she just incredible at what she does, she’s such a wholesome and beautiful human being. I am so glad I found Jules and I am recommending her to everyone.”

— EMILY FROM EMILY HOWLETT PHOTOGRAPHY (VERY GRATEFUL FOR THESE WORDS)
A person holding a laptop outdoors with a wedding website displayed on the screen, featuring two women in dresses sitting together and text about wedding photography. 
FRIES WITH THAT?

Thoughtful website design

I would LOVE to create you a Squarespace website, after we have created your beautiful new identity.

The Wholehearted Website
A person holding a dark blue card with pink text that reads 'and so I don't forget' and 'photography' at the bottom.

Need some other design support?

I welcome you to check out The Wholehearted Extras, which includes a few handy little services that might be helpful.

Design services
Smiling woman with shoulder-length brown hair in a black sleeveless top against a plain light background.

“She took the time to understand me, my business and my target customer. And as a bonus, Jules is total delight to work with!”

— CAROLINE, FROM WHOLE HEART YOGA (DREAM PROJECT)
I BLOGGED!

What even is branding?

Great question! It is tricky to define. But here is my take.

Bloggy blog
A colorful A-frame sidewalk sign with abstract pastel shapes and a white rectangle with green text that says 'Loch Cheese Merchant' on a cobblestone street. 
MORE ABOUT ME

Read a bit more about my story here

I am not great at the spruik but I have given it a go.

About Jules
A woman with curly hair sitting on a beige sofa in a living room, smiling while holding a cup. She is dressed in a white shirt and ripped jeans. The room has a wooden coffee table, a stack of books, indoor plants, and framed wall art. The background includes a wall-mounted wooden shelf with decorative items and curtains.
A woman smiling on the beach with waves and a blue sky in the background, wearing a pink sweatshirt that says "HEY HELLO".

“Getting the Loom videos from Jules became the highlight of my working week, because I felt like I was chatting to a friend who was completely inside my brain, and my business.

Trust me, she will learn all about your business and then tell you things you didn't even realise”

— THE AMAZING KRISTEN, FROM BOBBY DAZZLER PHOTOGRAPHY
LET’S CHAT

The wholehearted chat

Are you feeling a bit meh about your business, your current branding or website?

You are very welcome to book in for The Wholehearted Chat and let’s spend 30 mins unpacking what quick wins might help you feel energised again.

It would be a pleasure to help you get some clarity, as well as give you some actionable steps & resources to move forward with. No strings attached ever. Or are you starting a new business? I love these chats too!

It would also be my pleasure to not give you a sales pitch selling my services. Only YOU will know if and when you are ready to go on a branding adventure together!

Lock in a time here!
A woman with curly hair and a white shirt smiling and sitting at a desk with art supplies, a computer, and a potted plant, in a bright room with large windows and wooden blinds.